President & Creative Director + Brand Maker
Shane brings unique and diverse experience to his work. His passion adds a heartbeat, depth and effectiveness to every client’s brand. At Workhorse 45, he “runs da’ show.” Although if you ask him, the other people in this section make the company as good as it is. Shane’s history lists over nine years as Art Director at Adrenalin, Inc. of Denver, CO where he created work for high profile clients such as the Los Angeles Kings, Denver Broncos, Harlem Globetrotters and more. He also employed his love for creative and design by developing an internship program to mentor rising talent. Before 2001, Shane developed a strong toolbox of skills through various positions within the industry–design and management for a sign company and then for a large promotional advertising manufacturer of Fortune 500 companies. Later, as owner of his own company, Shane gained considerable knowledge of sports and corporate marketing while developing identity elements for an Arena Football League team and then complete branding for an expansion basketball franchise in the IBA. In his four years of service, the team was awarded Organization of the Year three consecutive years. Shane attended Des Moines Area Community College to study Commercial Art. He also completed requirements at Heartland Area Education to receive a State of Iowa coaching endorsement and coached high school football for five years before moving to Denver. He has served as a speaker in many industry panel discussions and is regularly sought to speak on branding and industry processes to local design schools. Shane also donates his time in the classroom at Columbine High School. He served a Junior Achievement Entrepreneurial program for eight weeks to the Advanced Marketing class, then helped them develop a class business for the Fire Within program. This business, called Combine Columbine, was a for-profit business whose purpose was to help bring awareness and eliminate teen suicide. Combine Columbine won first prize at a state presentation and was awarded seed money to continue growth.
Four kids sure keep a father busy. Shane enjoys simple things with his family–walks to the park and “Ice Cream (on) Sunday” top the list. He makes a little time for himself keeping up the guitar chops. Competitive on all levels, Shane enjoys a pickup game of basketball, Darts, pool or just a chance win at something.